The Two-Year Program for Founding and Operating CEOs
Know exactly which levers to pull.
Retrocause helps your company grow predictably by telling you exactly what levers to pull so you can build repeatability into your business.
The Problem
Hope is not a strategy.
Building a company is inherently ambiguous. There are countless paths, constant decisions, and rarely a clear signal on what matters most. Teams move fast, test ideas, and follow instinct, but without a shared system, it's hard to know what's actually driving revenue.
Retrocause brings clarity to the ambiguity. It shows leaders exactly which levers move the business, so growth stops being a guess and starts becoming predictable revenue.
Is This You?
You're growing, but it's getting harder to see what's really working.
The companies we work with are succeeding and straining at the same time. If a few of these sound familiar, that's usually where we come in.
Broken Systems
Every growth cycle breaks something new, and you can't see why or stop it.
Misalignment
Product, sales, and leadership aren't working off the same plan anymore.
Busy, Not Productive
The team is busy and executing, but no one agrees on what matters most.
Unpredictable Revenue
Growth is happening, but you can't say which lever is driving it or repeat it.
Loss of Control
Board meetings get tenser, and you aren't speaking your directors' language.
The Valley of Despair
You just raised, and now every promise has a clock on it.
You don't need more advice or another framework. You need an operating system that tells you exactly which lever to pull next and turns it into predictable revenue.
The LEVERS OS
The operating system that tells you which lever to pull
Six proven frameworks, each building on the last, drawn from Levers, the #1 Amazon bestselling book by Amos Schwartzfarb. Together they replace guesswork with the data behind predictable revenue.
The NEW MVV
The NEW MVV is a new, data-informed approach to mission, vision, and behavior-led values. You turn them from words on a wall into a tool for everyday decisions, so the whole team steers by the same fixed point and growth never means drifting from why you started.
W3: Why, Who, What
W3 is the framework to figure out your true ideal client profile (ICP). Why does your business exist? Who specifically do you serve? What do you actually offer them? Everything else flows from here.
The Map
The Map is your revenue model: how your business actually makes money. And no, this isn't just a sales function. It's the math equation that describes your entire business, and the shared map every leader can follow when revenue stalls and you need to know which lever to pull.
Validating Assumptions
A series of clearly defined micro-experiments (constrained, measured, and tied to your revenue formula) that tell you what to focus on now and what comes next. Validate the highest-risk assumptions before you spend on them.
KPIs That Matter
The KPIs that matter are the ones tied to your most important assumptions. When the numbers move, you know your strategy is working. When they don't, you know which lever to pull next.
The Data-Driven Plan
Your living financial model. But you don't need to be a CFO to build it or run it. The Data-Driven Plan turns your Map and KPIs into a decision-making engine that tells you where you're headed and which levers to pull.
The Program
Retrocause is the program that runs LEVERS OS.
This isn't a weekend workshop. Over two years, your leadership team installs the full LEVERS operating system, completing it in the first month, then running two full cycles until predictable revenue is simply how you operate.
A serious, multi-year investment for companies ready to commit to it. Results come fast. The two years make them permanent.
Learn moreA Proven System
LEVERS OS, run twice with full support, tested across 1,000+ companies
Real Advisors
Direct access to Amos Schwartzfarb and the Retrocause team, every cycle
Peer Operators
Founding and operating CEOs building with the same discipline as you
Accountability
Monthly masterminds, quarterly 1:1s, and real data reviews
Who We Work With
Built for post-traction companies ready to invest in how they grow
Retrocause is for founding and operating CEOs serious about turning traction into predictable revenue. The leaders who thrive here usually share a few things in common:
Roughly 12–18 months of runway, and the intent to use it deliberately
A clear read on product-market fit: you know it's working, you want to know why
Growth-stage companies who just raised a Series A and want a proven system to ready the team for scale
A two-year commitment to building the operating system, not chasing the next quick fix
Proof It Works
Built on real-world results
Skiptown
Used the W3 framework to clarify their positioning and unlock a new revenue stream for their pet resort business.
Business.com
Applied the Map to identify hidden growth levers that were already inside their business. No new spend required.
1,000+ Startups
The LEVERS framework has been tested and refined across a thousand startups at every stage, from pre-revenue to $10M+ ARR.